By creating a great ecommerce website is only the first step of your online business!
The next step is promoting your online shop to increase sales.
An online shop or website alone is not enough to make sales.
In order to achieve this you need to create a plan on how you can use different digital marketing techniques like SEO and Social media marketing to reach out to your potential customers.
Let’s see some great ways on how you can promote your online store:
1. Search Engine Optimization (SEO)
SEO strategy is really important for any website, especially for eshops.
All of your category pages and products have to be visible in the Google search results.
Hiring a good SEO company will make sure that your website adjusts to the latest SEO rules so your Google rankings will keep improving.
2. Run a Facebook Campaign
An efficient and cost effective way to promote your products or services.
By running Faceebook Campaigns you can promote your message / sales ad to the right people using targeting.
So, if you want to get some traffic on your website and make sales you should run Facebook ads with the objective of making ‘website conversions’.
3. Use Google Ads
Google Advertising can send high quality leads and visitors to your website.
With Google Ads you can show your ad in Google search results.
You can make your campaigns highly targeted since Google Ads are based on the keywords people use in the Google search box and you have the option to only pay for clicks on your ads (PPC) which makes them cost effective as well.
4. Website Blog
This is one of the most cost effective ways to get more website traffic. You can make blog posts to highlight new products or special offers.
This can increase your brand’s visibility in Google results.
4. Social Media
Social Media platforms like Instagram and Facebook offer businesses opportunities to reach new customers.
You can start by posting appealing content to your Social Media Accounts and link it back to your eshop.
If you don’t know where to get started, need help or just don’t have the time to to it, our experts can help you out.
Call us today on 7000 8111 or Contact Us, we would love to help!
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