Retail and Digital Signage Importance in a Covid-19 World

Retail and digital signage importance in a covid-19 world

At covid-19 world with continued measures and concerns, retailers are looking to the future and planning their next steps. And here it comes the digital signage or electric signage! But what is digital signage?

Digital signage sometimes called electronic signage and refers to display technologies. It’s the retail’s future, the connection bridge between offline and online world. It’s the best and most powerful communication technology tool. Furthermore, it displays to consumers the most appropriate messages in the most appropriate time, after analysing and processing their inputs. As a result the retailers interact and communicate with their customers on the online channels.

By using any type and any size of display located in physical places, consumers and employees can be informed of the real-time capacity, covid measures, rider shifts, marketing communications and any information.

In addition to this, the environment can be protected by reducing the amount of paper used in making countless information posters and with an ability to impact the physical space with the same direct way with which visitors can experience through a mobile app or website. Moreover, digital signage reduce in-person interactions, resolve unclear consumer expectations, communicate supply chain shortages, update prices easier and quicker. Let’s simplify with examples:

1. A customer arrives at a business and in the input, there is a screen that informs him for the available capacity. At that point, the capacity is not at its maximum and he is allowed to enter.
2. He is interested to buy a product, but he would like to know available colours or price, in order to proceed with the purchase, there is a screen that can inform him.
3. Inside, ask for a shift on a display by scanning a QR code with a mobile that can proceed to a website or a mobile app informing a customer of the turn and the average waiting time.
4. With the right digital signage or even digital tags, updating product prices in a database can automatically push those updates to digital sources. Consumers won’t like the price increases, but they will appreciate consistent and clear communication of prices.

As you head towards the corresponding section, you will see in displays of various sizes (from electronic labels to huge and eye-catching LED panels) the different promotions, offers and commercial information available at that time in the establishment itself. Digital signage is here and it comes to stay with us for many years!

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