Using CRM & ERP software is nowadays a must for almost any business. The difference in effectiveness, data management, operational and organizational capacity between a company that utilises ERP & CRM software and another that uses other tools is unparalleled. However, those who are starting may have doubts as to what is ERP & CRM software and exactly what is going to serve them.
What is CRM Software?
"Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials, and more recently, social media. Through the CRM approach and the software used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs".
What is ERP Software?
The ERP (Enterprise Resource Planning) software is the backbone of a business. Thanks to it you can make the invoices, manage the inventory and control the accounting. You can also control the sales of your business, have a complete comparison of the income and expenses that occurred each month, as well as keep track of unpaid bills. An ERP solution such as Soft1 is an essential tool for tasks such as controlling liquidity, which is essential for managing your company well, paying suppliers on time and meeting your business objectives. In addition, an ERP program helps you develop repetitive and routine tasks that we normally end up doing manually. With this type of software, however, you do it very quickly. You do not have to write the customer's data again on the invoice, since it is already registered; You can even schedule your invoices to be sent automatically.
How can ERP & CRM Software help you?
A good ERP program like Soft1 also gives you the possibility of having your own CRM software as a module sharing and connecting all the same information. Furthermore, Soft1 also gives you the possibility of having your own POS. Thanks to your point of sale terminal you will be able to carry out transactions in real time and these will be registered in your program. You can use it in your physical store, but there is also a solution for online stores. Thanks to our ERP web connection module you can make the orders and invoices that are made in your online store also registered in your online management program. With this you save a tremendous amount of work, by not having to manually enter the sales you make from the online store. In addition to that you avoid a lot of problems for out-of-date items, or orders for which there are no stock.
All these are tasks that are often performed in business manually. And the fact that they are made this way causes that in many occasions they are not done efficiently. That's why thanks to ERP you can manage a business that has a physical store and online store in a much more appropriate way to reduce the time you dedicate to each one. Spend your time on what really matters One of the problems that is much talked about nowadays is "job presenteeism". That is, we are in the workplace, but our tasks are not productive, they do not generate income, they are not effective, they are not oriented in the right direction to generate profitability.
Of all the time you spend in your business, a lot is doing jobs that a computer program could make much faster. That way, you could dedicate yourself more to creative work, to design strategies to sell, to look for new business opportunities, to execute concrete and effective plans from the data that you have extracted from your ERP. If you constantly complain in your business that you fail to increase sales, it is likely because your efforts are focused in the wrong direction. It does not make sense to blame everything on the market, since other companies may be reaping good results in your same sector. The key is to analyze the data of your company and use your time in tasks that produce profit.
Through ERP software, you can find out (with numbers and real data) which products sell more, which give you more profit margin. How can you, in short, focus on the products or services that produce the most sales to harvest better results at the end of the year. If you also want to sell more in your business and manage your business effectively, it's time to start spending your time on tasks that produce.
Technology gives you a lot of things so that your SME does not have to be focused on routine tasks and you can use your time better. We invite you to find out more about our ERP & CRM software solutions.
How can we help you?
Call us Now on 7000 8111 or fill the form below and somebody from our team will get back to you ASAP to discuss your needs.